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| The Shrinking Middle |
Are You Ready To Work For China?
Well it has taken many months for the US Government to finally utter the greatly feared "R" word, (Recession)....
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| The Shrinking Middle eNewsletter |
Are You Ready To Work For China?
May 1, 2008
Well it has taken many months for the US Government to finally utter the greatly feared "R" word, (Recession). The truth is we have been in a recession since January at the beginning of the year,...
Another Corporate Urn Fills Up
April 1, 2008
It's a wild ride to say the least out there, and as the brittle bones of the American frame work begin to crack, one can hear the same sounds in many other Countries as well. This mess took a long time...
Oil Spoils Make Gas Pains....Bio Fuels Drive Food Prices
March 1, 2008
If you listen carefully, you can hear a giant whooshing sound. It is an overloaded bandwagon heading full speed down a hill soon to go over a steep embankment. We really do live in an emotional society. ...
ICANN Probes Into Network Solutions
February 1, 2008
Earlier this month ICANN (Internet Corporation for Assigned Names and Numbers) launched a probe into Network Solutions a major player in the TLD (Top Level Domain) registry business. It seems that ICANN...
Global Competition Heats Up For 2008
January 1, 2008
2007 may have ended with a fizzle for some, but a rocket launch for others. Hopefully the latter was true for you. No matter how the year ended for you the impact will be felt like no other year before...
Manufacturers Must Become Marketers
December 1, 2007
The Shrinking Middle is forcing Manufacturers outside their traditional comfort zones and imposing upon them marketing challenges many are ill prepared to handle. Almost daily you hear of plant closures...
Old Ways Of Doing Business Fading Fast
November 1, 2007
It has been happening since the beginning of mankind. 99. 9% of the people are convinced they have the right answers and live accordingly. It's always been done that way they rationalize, so of course,...
The Best Investment In The World
October 1, 2007
You have no doubt heard it many times before, that there is no better investment in the world than investing in yourself. It is also common knowledge that the higher the risk, the greater the return. ...
The Deadly Business of Hide and Seek
September 1, 2007
Are you leaving thousands or hundreds of thousands of dollars on the table because you're living in the land of Spam Paranoia?I've written about this messy topic before, but because of the damage it is...
Do You Have An Affiliate Program Yet?
August 1, 2007
For those of you who don't know what an Affiliate Program is, you may be able to accelerate the growth of your business once you learn about how they function. For those of you who know how they operate...
Microsoft And Google Go On A Multi Billion Dollar Shopping Spree
June 1, 2007
Why would Google spend so much money buying YouTube then shortly thereafter spend 3. 1 billion dollars buying up DoubleClick as well? Why would Microsoft spend 6 billion dollars buying Quantive? The answer...
Internet Blowing Smoke or Gaining Steam?
May 1, 2007
Remember all the "I told you so" dot com crash wagging finger pointers? Well those same finger pointers are now sticking their fingers in their collective ears so they can't hear the innumerable...
Search Engine Shuffle
April 1, 2007
Are you still trying to dance to the "Search Engine Shuffle?" Millions of businesses play a high stakes game of investing everything they have into improving their search engine rankings. Scores...
Accelerate Your Business
March 1, 2007
I am often asked the question " how do I speed up the long process of building my business?" Although there is no easy formula for this, there are a number of steps you can take to reduce the amount of...
Lifesavers Don't Have A Middle
February 1, 2007
For manufacturers and producers the new economy presents some critical challenges. Challenges that represent either survival and prosperity or despair. Those that continue to choose to ignore the growing...
Forgive-Forget-Fast Forward
January 1, 2007
It is the time of year when many of us are laying our goals on the table for all to see. This is when we are able to identify our allies, skeptics and mutineers. We are taught to be committed, focused...
Knock Knock-Is Anybody There?
December 1, 2006
Knock Knock, is anybody there? Imagine driving to your favorite bricks and mortar store to do some Christmas shopping, and everyone in the store ignores you. You approach different employees to ask questions...
"Mind Your Own Business"
November 1, 2006
Retiring isn't for everyone. Staying fit isn't strictly a physical thing. Spiritual and intellectual fulfillment and growth are just as important. Keeping your mind stimulated and active is a key to living...
25 Ways To Sabotage Your Online Business
October 1, 2006
1] Turn your Web site design and content over to a technologist that has little or no business and marketing expertise. 2] Never visit your own Web site or take any real interest in it. Leave it all...
Who Is Running Your Company?
September 1, 2006
Superior product design, creativity, quality, price and customer service mean absolutely nothing if the customer can get better overall value somewhere else. It is only the customer that can make that...
Land Of The Dying Brand
August 1, 2006
Monuments of the vibrant economic past lay strewn throughout stretches of a vast desolate landscape. The faded labels complete with precisely positioned, carefully selected copy, tell a concise story intended...
Mind Renovation For The New Economy
July 4, 2006
The new global economy has moved from the Mass Production era to the precise science of Mass Customization and One to One Marketing. In order to compete effectively Navigators of every business will have...
Birds Of A Feather Flock Together
June 1, 2006
The old adage, "birds of a feather flock together", makes one contemplate the many advantages of living within communities. Since the beginning of time, human beings have banded together to form...
Caught In The Traffic Trap?
May 1, 2006
There are a lot of internet businesses and organizations that specialize in generating traffic for other online businesses and preying upon these unlearned marketers desperately seeking more visitors to...
The Shrinking Middle
April 1, 2006
Every day there are more Manufacturers making the decision to Sell Direct Online but what is holding the others back?Most are either locked into their traditional Marketing and Distribution Channels, while...
Stressful Facts About Reducing Stress
March 1, 2006
You hear it over and over again from novices to professionals. One must reduce the amount of stress in their lives as it is the biggest contributor to deteriorating health and even death. Excuse me? When...
Overtakers and Undertakers
February 1, 2006
There are those in life that are constantly seeking positive change and in so doing change others and consequently the world. These rare businesses and individuals I like to refer to as Overtakers. Then...
New Year New Challenges Old Habits
January 1, 2006
It's not a bad idea to check your rear view mirror every now and then to see what's behind you. As a matter of fact it's necessary. However you want to make sure that most of your attention is on what...
Getting Your Piece of the Christmas Pie
December 1, 2005
Every year it's the same. Expectations are high that this will be the banner year when Christmas shoppers flock to one's web site shattering all previous sales records. For a fortunate few this really...
Ready, Fire, Aim
October 1, 2005
One of the most dangerous business philosophies to emerge from the Internet is " launch your ship then figure out how to keep it afloat once you're on the ocean. "The Ready, Fire, Aim concept...
Advertisers Pulling Away From Traditional Media and Staking Out New Territory On The Internet
September 1, 2005
Television viewing is on the decline, radio listening falling off and newspaper readership dropping like a paraglider with a faulty rig. Advertisers are now staking out prime virtual real estate on the...
The Cities of Frustration and Despair
August 7, 2005
I am often asked by business owners what I think are the most critical marketing strategies, techniques and markets in this rapidly growing global economy. This is akin to a listener calling into a radio...
eLearning Connects With Students
July 1, 2005
How long can the world's educators continue to expand, maintain and meet ever increasing costs of traditional brick and mortar learning institutions?As tuition fees escalate, more students are joining...
The World Before - WorldBuyDirect.com
June 1, 2005
Prior to the Industrial revolution there existed a market place that was community centered. It enabled various producers and manufacturers such as; farmers, crafters, vintners, furniture makers and many...
Fact or Fantasy?
May 1, 2005
Imagine if you will, a world without rush hours, line ups at the bank, Christmas shopping chaos or under-funded and over-crowded classrooms. A world where it would be just as easy talking to a business...
Connected Consumers Conquer
April 1, 2005
The new E-conomy has enabled a massive shift in the way business is done. It is providing Consumers with Direct Access to information from the Source, and the ability to Buy Direct from that Source. No...
How To Prepare For The Shrinking Middle
March 1, 2005
What line of work are you in? How will your job change in this new economic revolution? How do you see your job in the new economy, when you look at things objectively rather than from an emotional viewpoint?...
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